Get All the Information You Need to Stay Ahead
If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!
Dave Wieneke has recently written a compelling post on Useful Arts offering tips on how marketers can “stay ahead of their competitors”.
One of his suggestions is to “watch for new competitor trademark applications”. He correctly states that the government site USPTO is a good starting point, but should not be your only source, since it “can spot exact hits, but not close calls” and does not compile information from other sources (e.g, incorporation listings, company directories and product announcements).
Dave suggests supplementing with a service which allows you to search for trademarks and be alerted of new filings:
“…so that when a named competitor registers a new mark, you’ll be notified in time to plan opposition or a marketplace response. You can register to receive notices each time a named competitor files a mark, or when marks are filed in a specified industry.”
“Early Warning” competitive intelligence is critical. But while like Thomson Reuters and similar services provide good information – they can be quite limited, especially in terms of how data is reported and they tend to be very expensive.
We try to avoid tooting our own horn, but in this case we think CI Sense provides a better – and more comprehensive - solution. Rather than merely alerting you to new trademark filings, CI Sense presents and analyzes data in a clear way and provides you with unique information, in report form – making your job much, much easier.
So you can watch your competition, find new competitors, identify emerging industry trends and even get brainstorming ideas.
All this means you don’t simply find out what your competition is doing – but have real tools to “stay ahead”.
