Attention Trade Show Exhibitors: Do your Homework!
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You’re going to a trade show as an exhibitor. What should you do to prepare?
Well before the show, you should be able to access a list other exhibitors (or at the very least, the ones from last year).After a quick scan, compile a list of your competitors or other companies whose profile’s pique you curiosity.
Compile a list by owner of recent filings or add them to you watch list if you haven’t already. Looking at new trademark filings can give you insight into any new products you’re likely to see. They’ll probably be focusing on these new offerings at the show. For the most part, before companies spend money on ad material they’ve probably filed for one more more trademarks. Take the list with you to the show.
From experience, there’s a lot of down time (when potential buyers are off to various sessions, general meetings and so forth) use this time to walk around and see how (and if) some of those new trademarks, brands and so forth are being used.
Doing your homework can also help you decide what you may want to mention or focus on . With enough time you may even throw together a “me too!” component to what you’re selling!
