Come On, Everyone’s Doing It
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When you look at trends in trademark filings, it can be surprising how many Individuals (as oppose to the usual corporate players) file trademarks. Here’s an example of that phenomenon in the beverage industry.
In 2008 Individuals (as opposed company entities) filed over 1900 trademark applications which cover the non-alcoholic beverage industry.
It seems like everyone’s developing their own line of energy drink or enhanced water these days. Perhaps it’s thanks to the number of private labeling, bottle manufacturing and custom flavor companies? Whatever the case, all you need these days is a good name and some money to spare and you’re well on your way to making a name for yourself in this hyper-caffeinated world.
Attention Trade Show Exhibitors: Do your Homework!
You’re going to a trade show as an exhibitor. What should you do to prepare?
Well before the show, you should be able to access a list other exhibitors (or at the very least, the ones from last year).After a quick scan, compile a list of your competitors or other companies whose profile’s pique you curiosity.
Compile a list by owner of recent filings or add them to you watch list if you haven’t already. Looking at new trademark filings can give you insight into any new products you’re likely to see. They’ll probably be focusing on these new offerings at the show. For the most part, before companies spend money on ad material they’ve probably filed for one more more trademarks. Take the list with you to the show.
From experience, there’s a lot of down time (when potential buyers are off to various sessions, general meetings and so forth) use this time to walk around and see how (and if) some of those new trademarks, brands and so forth are being used.
Doing your homework can also help you decide what you may want to mention or focus on . With enough time you may even throw together a “me too!” component to what you’re selling!
