What’s Happening Here?
There’s a trademark party going on and you’re invited.
Well, it’s more like a gathering than a party. CI Sense knows trademarks don’t have a reputation for being exciting, but we’d like to show you that they can indeed be riveting.
CI Sense is a new trademark search service. But, unlike other services, we won’t merely alert you to new trademark filings. We’re doing something smarter. We present and analyze data in a clear way so that you can keep an eye on your competitors, find new competitors, identify emerging industry trends, etc.
From a comprehensive trademark search to automated watch lists, detailed reports, historical filings and portfolio analysis, CI Sense is your crystal ball into new brands and products headed for the market. Trademarks can provide a picture of what’s happening in your industry and even make it easier to concoct new product idea. Competitive intelligence made clear.
These are some examples of stories we’ll be covering on our blog:
How to incorporate trademark intel from CI Sense into an overall competitive intelligence strategy, why categorization is important for CI, solid overviews of key trademark topics, fun posts about strange trademarks, informative pieces about the world of trademarks, as well as monthly posts spotlighting the top five creative trademark filings that month.
We won’t be covering legal issues around trademarks, like conflicting marks, opposition cases, etc. For a legal lens on trademarks, check out The Trademark Blog or Likelihood of Confusion.
Now back to the second part of our introduction – we don’t want to do all the talking – we know how dull that can be at any party. We’re sincere about your place in this conversation: while we will be providing our thoughts about the world of trademarks, we’d love to hear from you and what you think about these posts. Are you learning anything new about competitive intelligence? What frustrates and excites you?
We are looking forward to some great discussions!
