Archive for the 'trademark law' Category
Does Your Competitor Still Have a Pulse?
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Is your competitor still ticking?
While glancing through recently filed trademarks, sometimes you’ll come across a trademark filing from your competitor who seems to have been dormant for awhile. Just seeing this indicates that they’re still alive and kicking (and have something in the works).
Of course, filing a trademark is not exactly a huge investment, and certainly some companies have filed a trademark and gone under shortly afterwards - but for the most part seeing a new filing indicates of a sign of life.
A sign you’d be wise to pick up on.
What Not to Make
Most of the time it’s important to know what your competitors are doing, so you can stay ahead of the game, and possibly be inspired.
But sometimes it’s just as critical to see what they are coming up with - so you can make sure too keep as far away from the concept as possible.
Some of my favorite outrageous (and entirely unappetizing creations) include:
- Dooey-Gooey cookies. It’s probably not as bad as it sounds, but still…
- Slime Balls and Gel Tubes. Get ready to eat snacks from a tube!
- Pur Flavor. Having flavored water come out your tap is simply wrong.
- Batter Blaster. If you don’t have the 3 minutes it takes to mix pancake batter yourself, you’re right: you clearly have more important things to be concerned about than breakfast.
Have you heard of any strange products? What odd items are you happy you didn’t think of?