Archive for the 'reports' Category
Does Your Competitor Still Have a Pulse?
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Is your competitor still ticking?
While glancing through recently filed trademarks, sometimes you’ll come across a trademark filing from your competitor who seems to have been dormant for awhile. Just seeing this indicates that they’re still alive and kicking (and have something in the works).
Of course, filing a trademark is not exactly a huge investment, and certainly some companies have filed a trademark and gone under shortly afterwards - but for the most part seeing a new filing indicates of a sign of life.
A sign you’d be wise to pick up on.
What’s new at Pepsico? - A Trademark Portfolio Widget
Here is another widget from Ci Sense. It focuses on those companies which fall under Pepsico (i.e. Units), and their latest trademark filings since Jan 2008. Some of these include:
- Naked Juice Co.
- Stokely-Van Camp inc - Gatorade
- The Quaker Oats Company
- South Beach Beverage Company
The trademarks for each owner are listed by Filing Date.
It’s always handy to have a “running” up-to-date portfolio of your competitor’s recent filings, for reference and quick trend spotting.
Summary of Filings - Selected Bev Ind.
This shows different companies by year and the category breakdown etc……
Just an example - actual data posted later
