Archive for the 'new players' Category
Come On, Everyone’s Doing It
When you look at trends in trademark filings, it can be surprising how many Individuals (as oppose to the usual corporate players) file trademarks. Here’s an example of that phenomenon in the beverage industry.
In 2008 Individuals (as opposed company entities) filed over 1900 trademark applications which cover the non-alcoholic beverage industry.
It seems like everyone’s developing their own line of energy drink or enhanced water these days. Perhaps it’s thanks to the number of private labeling, bottle manufacturing and custom flavor companies? Whatever the case, all you need these days is a good name and some money to spare and you’re well on your way to making a name for yourself in this hyper-caffeinated world.
Take Steps to Get to Know Which New Players Mean Business
It’s always interesting to track new trademark filings in your industry. To get an extra edge, try finding companies who’ve filed for the first time. By keeping an eye on recent trademark filings you can be the first to know about the new kid on the block.
Now, take this a step further. Gather all the trademark data you’ve collected over time (say six months) and see where those companies are at in terms of bringing their products to market. Have they done anything with their trademarks? What strategies have they used? Have they been successful? Voila, you’ve got a useful competitor tracking system.
