Archive for the 'industry specific' Category

Step 1: Win Gold… Step 2: File A Trademark

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These two trademarks were also filed in Jamaica around the same time. According to the application some of the coverage includes:

  • Clothing, Footwear
  • Sporting goods
  • Beverages
  • Entertainment - Sporting Activities

I wonder if applications filed by someone with that much speed & athleticism should get some extra priority filing option…..

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Does Your Competitor Still Have a Pulse?

Is your competitor still ticking?

While glancing through recently filed trademarks, sometimes you’ll come across a trademark filing from your competitor who seems to have been dormant for awhile. Just seeing this indicates that they’re still alive and kicking (and have something in the works).

Of course, filing a trademark is not exactly a huge investment, and certainly some companies have filed a trademark and gone under shortly afterwards - but for the most part seeing a new filing indicates of a sign of life.

A sign you’d be wise to pick up on.

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Ten Years of Apple Trademark Filings

Apple TattooThis reporting widget displays the prominence of sundry terms in Apple’s trademark application filings for the past ten years.

To create this widget, we parsed ten years worth of Apple’s trademark filings. We grabbed the descriptions for each trademark, removed the stop words and produced this tag cloud. The technical term in the trademark filing is actually ‘goods and services’, but essentially it’s a description of the trademark’s intent.

Drag the slider from left to right to see how the emphasis changes.

A few observations:

  • Charming 90s terms like ‘CD-rom’ and ‘multimedia’ disappear immediately.
  • ‘Audio’ and ‘video’ starts tiny, and grow big over time.
  • ‘Handheld’ comes out of nowhere in 2005. Likewise, ‘mobile’ is huge by 2007.

Of course, as Apple fans know, they can be rather cagey when filing their trademarks. In 2006, they alledgedly filed a trademark for iPhone in Trinidad and Tobago using a front company called Ocean Telecom Services. And, of course, they like to file trademarks on the opening of MacWorld. Very cheeky.

This is just one of the many kinds of reports we can create at CI Sense. You may want to check out our free Trademark Explorer, which enables you to complete comprehensive trademark searches to automated watch lists, detailed reports, historical filings and portfolio analysis

Photo by Terry Johnston.

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