Archive for August, 2009
Come On, Everyone’s Doing It
When you look at trends in trademark filings, it can be surprising how many Individuals (as oppose to the usual corporate players) file trademarks. Here’s an example of that phenomenon in the beverage industry.
In 2008 Individuals (as opposed company entities) filed over 1900 trademark applications which cover the non-alcoholic beverage industry.
It seems like everyone’s developing their own line of energy drink or enhanced water these days. Perhaps it’s thanks to the number of private labeling, bottle manufacturing and custom flavor companies? Whatever the case, all you need these days is a good name and some money to spare and you’re well on your way to making a name for yourself in this hyper-caffeinated world.
