Archive for January, 2009
Does Your Competitor Still Have a Pulse?
Is your competitor still ticking?
While glancing through recently filed trademarks, sometimes you’ll come across a trademark filing from your competitor who seems to have been dormant for awhile. Just seeing this indicates that they’re still alive and kicking (and have something in the works).
Of course, filing a trademark is not exactly a huge investment, and certainly some companies have filed a trademark and gone under shortly afterwards – but for the most part seeing a new filing indicates of a sign of life.
A sign you’d be wise to pick up on.
