Trademark Filings & Brand Launches
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At CI Sense, we often stress how trademark filings can give you insight into your competitor’s future plans and strategies. There is so much to be gleamed from what your competitor is filing.
For instance, here is an example of a timeline which shows how three trademark filings for a company predated any web mention or official launch.
In this case we also had the luxury of knowing ahead of time about a new slogan and Domain name (microsite) which made it clear what the company was going to push in their next marketing effort.
Had this been your competitor, having this information would have been far, far more beneficial than merely finding out about the new product launch. (Which would have meant, sadly: Game Over.)
Armed with the information above, you would be advised that something big was in the works, you’d have an idea of what that was and you’d be able to plan ahead, react, take action – and compete.
