Ten Years of Apple Trademark Filings
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This reporting widget displays the prominence of sundry terms in Apple’s trademark application filings for the past ten years.
To create this widget, we parsed ten years worth of Apple’s trademark filings. We grabbed the descriptions for each trademark, removed the stop words and produced this tag cloud. The technical term in the trademark filing is actually ‘goods and services’, but essentially it’s a description of the trademark’s intent.
Drag the slider from left to right to see how the emphasis changes.
A few observations:
- Charming 90s terms like ‘CD-rom’ and ‘multimedia’ disappear immediately.
- ‘Audio’ and ‘video’ starts tiny, and grow big over time.
- ‘Handheld’ comes out of nowhere in 2005. Likewise, ‘mobile’ is huge by 2007.
Of course, as Apple fans know, they can be rather cagey when filing their trademarks. In 2006, they alledgedly filed a trademark for iPhone in Trinidad and Tobago using a front company called Ocean Telecom Services. And, of course, they like to file trademarks on the opening of MacWorld. Very cheeky.
This is just one of the many kinds of reports we can create at CI Sense. You may want to check out our free Trademark Explorer, which enables you to complete comprehensive trademark searches to automated watch lists, detailed reports, historical filings and portfolio analysis
Photo by Terry Johnston.
Very interesting. Certainly, there’s the whole strategy of mobility and handheld devices gaining in the mix in the past couple of years.
thanks,
david m.X
[...] parsed ten years worth of Apple’s trademark applications to produce an interesting widget that shows via the magic of a dynamic “tag cloud” how the company’s interests in [...]X
[...] parsed ten years worth of Apple’s trademark applications to produce an interesting widget that shows via the magic of a dynamic “tag cloud” how the company’s interests in [...]X
[...] we’ve been working on some neat stuff for the CI Sense blog. We made this slider thingie that displays the prominence of sundry terms in Apple’s trademark application filings for the [...]X
[...] parsed ten years worth of Apple’s trademark applications to produce an interesting widget that shows via the magic of a dynamic “tag cloud” how the company’s interests in [...]X